(Sanctioned strength - 40 seats)
Worldwide, the concept of marketing is undergoing a sea change where it has been visualized as an educational process, rather than a mere organisational function of firms in a market place. The department motivates students to explore the fortunes by invoking the scope of this new approach in marketing. This programme is same as B.Com Model-I Taxation except for the following core options.
1.Product and Brand Management